A smiling woman with blonde hair, wearing a gray turtleneck and black overalls, sitting on a chair while looking to her left. She is in a modern room with a beige wall, a white door, and contemporary furniture.

Oh hey, I’m
Chelle Morgan.

I’m a freelance content strategist and copywriter with a background in brand marketing. Since 2017, I’ve worked with lifestyle brands in the retail, e-commerce, food, and wellness space, and partnered with agencies like TAXI, Monday Creative, and Forge & Spark Media.

Learn more

Oh hey, I’m
Chelle Morgan.

I’m a freelance content strategist and copywriter with a background in brand marketing. Since 2017, I’ve worked with lifestyle brands in the retail, e-commerce, food, and wellness space, and partnered with agencies like TAXI, Monday Creative, and Forge & Spark Media.

Learn more

If you’re looking for a strategist and writer who deeply understands how important it is to look, feel, and sound like you online, you’re in the right place.

Abstract white brush strokes on a black background.

A woman with blonde hair, smiling, wearing a black hat, leather jacket, beige skirt, and black thigh-high boots, standing outdoors on a parking garage with an urban cityscape background.

A light-colored wooden table with two potted cacti and succulents, a black candle in a glass container, and two stacked books titled 'Annie Leibovitz at Work' and 'Plain Simple Useful'.

what it’s all about

I’m for the brands with something to say out loud.

The ones who want more than your average content. You want strategy that makes sense, words that feel like truth, and creative that actually connects with your audience. You’re building something real and I’m here to help you tell that story.

Take a look at my work

I’m for the brands with something to say out loud.

The ones who want more than your average content. You want strategy that makes sense, words that feel like truth, and creative that actually connects with your audience. You’re building something real and I’m here to help you tell that story.

Take a look at my work

“Working with Chelle was an absolute pleasure. She’s consistently professional, positive, and brings a deep understanding of both our brand and community. Her strong sense of empathy and creative thinking helped us stay ahead of social media trends and turn early ideas into a thriving community of over 200,000. I’d jump at the chance to work with Chelle again.”

Kim Ellery, Head of Product and Marketing
Caravan Digital Studios
“Chelle is a true gem. She's not only a student of social media and content marketing — in that she's always watching, studying, and knowledgeable about current trends, tactics, and strategies — but she's a talented practitioner, too. She's one of those rare folks who has a way with words and an eye for strong visual design, which enables her to create powerful content in a range of styles and brand 'voices.' The added bonus: she's lovely and fun to work with, too!”

Shannon Emmerson, President & CEO
Forge & Spark Media
“Working with Chelle was a dream. I was so nervous about hiring a copywriter to capture my brand messaging, but Chelle put me at ease right away. She is an incredible listener and made every effort to bring my brand to life in an authentic way. I couldn’t be happier with the work she performed for Studio Haines Interiors, and I can’t wait to work with her again!”

Amanda Haines, Founder & Principal Designer
Studio Haines Interiors
“Chelle has been my go-to freelancer for years. If there's a project that requires a mix of solid strategy and strong, clear copy, she's my first port of call. It's rare to find someone who can see the big picture, outline a clever path to get there, engage the client and then execute in a fresh way. She's a quadruple threat.”

Amanda Lee Smith, Co-founder & CEO
Monday Creative
“Chelle was a dream to work with. She asked all the right questions right off the bat and even went above and beyond to understand our product more by going to the store and purchasing it. I also appreciate Chelle’s stellar communication and I felt super informed at all times.”

Jade Herrmann, Founder & CEO
Yoggu!
“Chelle was a dream to work with. She was quick, creative, and sharp—an absolute pro. She picked up our voice with ease, brought a steady stream of thoughtful, well-executed ideas, and always stayed one step ahead. Her posts were beautifully crafted, and she was always responsive and reliable.”

Annie Brandner, Editor in Chief
InHabit Magazine

A smiling woman with long brown hair sitting in front of a bookshelf filled with books and decorative items in a cozy library or living room.

the fun stuff

Your new words-obsessed, book-loving, dog-mom of a best friend.

Yes, I write. Yes, I strategize. But I also make a mean charcuterie board, love playing cozy video games, listen to a lot of Crime Junkie, and I’m currently P1 in my Formula 1 fantasy league. I also made my German Shepherd kinda famous with a viral video. I believe we all have interesting, beautiful chapters in our ongoing story, and I’d love to be even a small footnote in yours.

Let's chat further

the fun stuff

Your new words-obsessed, book-loving, dog-mom of a best friend.

Yes, I write. Yes, I strategize. But I also make a mean charcuterie board, love playing cozy video games, listen to a lot of Crime Junkie, and I’m currently P1 in my Formula 1 fantasy league. I also made my German Shepherd kinda famous with a viral video. I believe we all have interesting, beautiful chapters in our ongoing story, and I’d love to be even a small footnote in yours.

Let's chat further