Close-up of a potted plant with variegated leaves in a cafe. Blurred woman with long hair, wearing an orange sweater and a large hat, sitting on a green couch, reading a magazine.
Close-up of a potted plant with variegated leaves in a cafe. Blurred woman with long hair, wearing an orange sweater and a large hat, sitting on a green couch, reading a magazine.

 Creative strategy and copywriting for brands who have a beautiful story to tell.

Black background with abstract white brush strokes.
A wooden table with succulent plants in terracotta pots, a black candle, and two books titled 'Annie Leibovitz at Work' and 'Plain Simple Useful'. In the background, there are black chairs and a brick wall.

Social Media Strategy

You’re trying to post consistently, but social media takes time. You want a plan. Not a basic template, but a strategy that actually fits your brand, your goals, and your bandwidth. Something that makes showing up feel easier (dare I say fun?). That’s where a custom social game plan comes in, designed to help you grow without any of the guesswork.

    • Strategy deck tailored to your brand

    • Your audience archetype on social media

    • Content pillars and post ideas

    • Posting cadence and growth tactics

    • Content calendar

    • Brand voice and caption examples

    • Optional ongoing support

  • This is an example of what it would look like to work together, and what’s included for social strategy:

    • Discovery call

    • Strategy session

    • Initial strategy deck

    • Round of revisions

    • Polished final version ready to implement

  • A social strategy that feels doable and aligned. No more posting random stuff just to stay active. You’ll walk away with a clear, creative roadmap and the confidence to show up consistently in a way that reflects your brand and actually grows your audience.

Work with me
A wooden table with succulent plants in terracotta pots, a black candle, and two books titled 'Annie Leibovitz at Work' and 'Plain Simple Useful'. In the background, there are black chairs and a brick wall.

Social Media Strategy

You’re trying to post consistently, but social media takes time. You want a plan. Not a basic template, but a strategy that actually fits your brand, your goals, and your bandwidth. Something that makes showing up feel easier (dare I say fun?). That’s where a custom social game plan comes in, designed to help you grow without any of the guesswork.

    • Strategy deck tailored to your brand

    • Your audience archetype on social media

    • Content pillars and post ideas

    • Posting cadence and growth tactics

    • Content calendar

    • Brand voice and caption examples

    • Optional ongoing support

  • This is an example of what it would look like to work together, and what’s included for social strategy:

    • Discovery call

    • Strategy session

    • Initial strategy deck

    • Round of revisions

    • Polished final version ready to implement

  • A social strategy that feels doable and aligned. No more posting random stuff just to stay active. You’ll walk away with a clear, creative roadmap and the confidence to show up consistently in a way that reflects your brand and actually grows your audience.

Work with me
A woman with wavy hair wearing a black hat and leather jacket sitting at a wooden table, writing in a notebook with a pen in a cozy, modern cafe surrounded by plants and bar seating.

Content Creation

You’ve got the ideas, now you need the content. That’s where I come in. I take those beautiful creative concepts and turn them into short-form videos, carousels, thoughtful articles, or campaigns that connect with your audience. With a plan and creative execution, you’ll have content that feels intentional, cohesive, and brand-aligned. And you’ll finally be posting consistently without any of the stress.

    • Branded content for social platforms (Instagram, LinkedIn, TikTok, etc.)

    • Blog posts and digital articles

    • Carousel + short-form video concepts

    • Email newsletters or nurture sequences

    • Campaign-specific content (launches, events, promotions)

    • Long-form thought leadership pieces

  • This is an example of what it would look like to work together, and what’s included for content creation:

    • Discovery call

    • Content calendar or batch plan

    • Creation of posts, captions, or concepts tailored to your voice

    • Collaborative review + refinements

    • Delivery of ready-to-publish content

  • You’ll have a consistent flow of original content that actually sounds like your brand and connects with your audience. Instead of scrambling for ideas, you’ll walk away with a polished library of posts, articles, or emails that feel strategic, cohesive, and engaging. Content you’ll be proud to share.

Let's get started
A woman with wavy hair wearing a black hat and leather jacket sitting at a wooden table, writing in a notebook with a pen in a cozy, modern cafe surrounded by plants and bar seating.

Content Creation

You’ve got the ideas, now you need the content. That’s where I come in. I take those beautiful creative concepts and turn them into short-form videos, carousels, thoughtful articles, or campaigns that connect with your audience. With a plan and creative execution, you’ll have content that feels intentional, cohesive, and brand-aligned. And you’ll finally be posting consistently without any of the stress.

    • Branded content for social platforms (Instagram, LinkedIn, TikTok, etc.)

    • Blog posts and digital articles

    • Carousel + short-form video concepts

    • Email newsletters or nurture sequences

    • Campaign-specific content (launches, events, promotions)

    • Long-form thought leadership pieces

  • This is an example of what it would look like to work together, and what’s included for content creation:

    • Discovery call

    • Content calendar or batch plan

    • Creation of posts, captions, or concepts tailored to your voice

    • Collaborative review + refinements

    • Delivery of ready-to-publish content

  • You’ll have a consistent flow of original content that actually sounds like your brand and connects with your audience. Instead of scrambling for ideas, you’ll walk away with a polished library of posts, articles, or emails that feel strategic, cohesive, and engaging. Content you’ll be proud to share.

Let's get started
A woman with blonde wavy hair wearing a black hat and orange sweater sits on a green sofa in a bright, modern cafe, reading a magazine.

Content Production

*Tailored for agencies or brands with high asset output

Think of me as your behind-the-scenes creative lead. Whether it’s for a launch, an editorial series, or ongoing brand visuals, I’ll create the creative brief, coordinate with your designer, photographer, videographer, or team (or source them for you!) and make sure the final assets are polished, on-brand, and ready to publish.

    • Creative direction and concepting

    • Content briefs for your team or collaborators

    • Asset review and refinement

    • Final delivery of social, web, or campaign content

    • Coordination with your photographer, designer, or agency

    • Client-facing support if needed

  • This is an example of what it would look like to work together, and what’s included for content production:

    • Kickoff call

    • Creative brief

    • Production support

    • Feedback and revisions to the team

    • Final asset review and delivery

    • Optional: client-facing support and check-in calls

  • A library of on-brand, high-quality content that feels intentional, not rushed. Whether it's for a big launch or a seasonal refresh, you’ll finally have visuals and messaging that work together and support your brand in the wild. It’ll look good, sound good, and take the pressure off your plate.

Ready to start?
A woman with blonde wavy hair wearing a black hat and orange sweater sits on a green sofa in a bright, modern cafe, reading a magazine.

Content Production

*Tailored for agencies or brands with high asset output

Think of me as your behind-the-scenes creative lead. Whether it’s for a launch, an editorial series, or ongoing brand visuals, I’ll create the creative brief, coordinate with your designer, photographer, videographer, or team (or source them for you!) and make sure the final assets are polished, on-brand, and ready to publish.

    • Creative direction and concepting

    • Content briefs for your team or collaborators

    • Asset review and refinement

    • Final delivery of social, web, or campaign content

    • Coordination with your photographer, designer, or agency

    • Client-facing support if needed

  • This is an example of what it would look like to work together, and what’s included for content production:

    • Kickoff call

    • Creative brief

    • Production support

    • Feedback and revisions to the team

    • Final asset review and delivery

    • Optional: client-facing support and check-in calls

  • A library of on-brand, high-quality content that feels intentional, not rushed. Whether it's for a big launch or a seasonal refresh, you’ll finally have visuals and messaging that work together and support your brand in the wild. It’ll look good, sound good, and take the pressure off your plate.

Ready to start?
A woman with blonde hair wearing a black hat and leather jacket sitting at a table, writing in a notebook, with a white coffee cup nearby. A pot with various succulents and cacti is in the foreground.

Creative Copywriting

So, you need words, but not just any words. You want copy that sounds like you on your best day: clear, confident, maybe a little clever. You want to tell your story in a way that matters. A homepage that hooks them. A case study that sparks action. Emails people actually want to open. That’s the kind of copy we all want—creative, strategic, and rooted in what makes your brand worth paying attention to.

    • Website copy (Home, About, Services, etc.)

    • Editorial writing and interviews

    • One-time or ongoing blog series

    • Email campaigns and newsletters

    • Packaging and ad copy

    • Case studies and guides

  • This is an example of what it would look like to work together, and what’s included for copywriting.

    • Discovery call

    • Brand voice audit

    • Audience deep dive

    • First draft

    • Round of revisions

    • Polished final version

  • Clean, compelling copy that sounds like you. You’ll walk away with messaging that’s clear, emotionally resonant, and built to connect. Whether you’re trying to sell, educate, or inspire, your words will finally do their job (without the rewrite spiral).

Let's get creative
A woman with blonde hair wearing a black hat and leather jacket sitting at a table, writing in a notebook, with a white coffee cup nearby. A pot with various succulents and cacti is in the foreground.

Creative Copywriting

So, you need words, but not just any words. You want copy that sounds like you on your best day: clear, confident, maybe a little clever. You want to tell your story in a way that matters. A homepage that hooks them. A case study that sparks action. Emails people actually want to open. That’s the kind of copy we all want—creative, strategic, and rooted in what makes your brand worth paying attention to.

    • Website copy (Home, About, Services, etc.)

    • Editorial writing and interviews

    • One-time or ongoing blog series

    • Email campaigns and newsletters

    • Packaging and ad copy

    • Case studies and guides

  • This is an example of what it would look like to work together, and what’s included for copywriting.

    • Discovery call

    • Brand voice audit

    • Audience deep dive

    • First draft

    • Round of revisions

    • Polished final version

  • Clean, compelling copy that sounds like you. You’ll walk away with messaging that’s clear, emotionally resonant, and built to connect. Whether you’re trying to sell, educate, or inspire, your words will finally do their job (without the rewrite spiral).

Let's get creative

 Frequently Asked Questions

  • I partner with lifestyle & consumer brands, small businesses, creative entrepreneurs, and organizations looking for thoughtful social media strategy and content. If you value creativity, collaboration, and storytelling, we’ll be a good fit.

  • Both. Some clients hire me for a one-time strategy or campaign, while others work with me on a monthly basis for ongoing content and support.

  • Most projects are quoted as flat-rate packages tailored to your needs. Ongoing content support is available on retainer. I’ll always provide a clear proposal before we begin working together.

  • Strategy and content creation are long-term investments. While you may see engagement or reach improve within weeks, real growth usually happens over several months of consistent, quality content.

Want to dive in deeper?

Learn more about my process

  • Start by booking a discovery call. We’ll chat about your goals, challenges, and what kind of support will make the biggest impact. From there, I’ll create a proposal tailored to you.

  • As involved as you’d like. Some clients prefer a hands-off approach, while others like to collaborate closely. Either way, I’ll keep things organized and make sure you feel supported and informed.

 Frequently Asked Questions

  • I partner with lifestyle & consumer brands, small businesses, creative entrepreneurs, and organizations looking for thoughtful social media strategy and content. If you value creativity, collaboration, and storytelling, we’ll be a good fit.

  • Both. Some clients hire me for a one-time strategy or campaign, while others work with me on a monthly basis for ongoing content and support.

  • Most projects are quoted as flat-rate packages tailored to your needs. Ongoing content support is available on retainer. I’ll always provide a clear proposal before we begin working together.

  • Strategy and content creation are long-term investments. While you may see engagement or reach improve within weeks, real growth usually happens over several months of consistent, quality content.

  • Start by booking a discovery call. We’ll chat about your goals, challenges, and what kind of support will make the biggest impact. From there, I’ll create a proposal tailored to you.

  • As involved as you’d like. Some clients prefer a hands-off approach, while others like to collaborate closely. Either way, I’ll keep things organized and make sure you feel supported and informed.

Want to dive in deeper?

See my process

An email list you can feel good about joining.

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Design for a free guide titled 'The Instagram Bio Makeover' by Chell Morgan, featuring a photo of a woman reading a magazine in a cozy indoor space.
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