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Marketing strategy and content creation for brands who have a beautiful story to tell.

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Voice to Visibility Package

For solopreneurs and personal brands ready to clarify their message, find their voice, and finally show up consistently online.

A done-with-you partnership to help you show up online with clarity, consistency, and confidence. Together, we’ll uncover your core message, define your storytelling themes, and develop a sustainable rhythm for organic social media, so your audience grows naturally and your voice leads the way.

- Weekly strategy and content sessions
- Strategic social media planning (post prompts, caption drafts, hook ideas, trending concepts)
- Visual direction (suggested format, video, or imagery ideas)
- Monthly messaging themes
- Light analytics and feedback loop
- Starts at $1,500 CAD monthly
- 3-month minimum commitment
- 16 hours of Chelle’s dedicated time per month for strategic direction and hands-on support
- A clear, consistent brand voice that develops you as a leader in your industry
- A social media plan that fits your real life (and one that you can stick to week over week)
- A new level of confidence showing up online

Work with me

Social Media Strategy

You’re trying to post consistently, but social media takes time. You want a plan. Not a basic template, but a strategy that actually fits your brand, your goals, and your bandwidth. Something that makes showing up feel easier (dare I say fun?). That’s where a custom social game plan comes in, designed to help you grow without any of the guesswork.

- Strategy deck tailored to your brand
- Your audience archetype on social media
- Content pillars and post ideas
- Posting cadence and growth tactics
- Content calendar
- Brand voice and caption examples
- Optional ongoing support
This is an example of what it would look like to work together, and what’s included for social strategy:
- Discovery call
- Strategy session
- Initial strategy deck
- Round of revisions
- Polished final version ready to implement
A social strategy that feels doable and aligned. No more posting random stuff just to stay active. You’ll walk away with a clear, creative roadmap and the confidence to show up consistently in a way that reflects your brand and actually grows your audience.

Work with me

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Content to Community Package

For brands ready to turn strategy into connection with organic content that builds community and drives growth.

Transform your brand strategy into content that feels intentional and aligned, turning your message into meaningful moments of engagement. From planning and copywriting to community management, I’ll help you create a social rhythm that builds trust, deepens relationships, and grows your audience.

- Social media content strategy (updated quarterly)
- Monthly content calendar (12-15 posts/month across channels)
- Caption writing, tags, alt text, and scheduling
- Creative direction for visuals (photo/video briefs)
- Engagement support (comments + DM replies)
- Monthly analytics summary
- Starts at $3,000 CAD monthly
- 6-month minimum commitment
- 40 hours of my dedicated time per month for strategic direction and hands-on support
- A polished, purposeful social presence
- Consistent visibility, stronger engagement, and a community that actually cares

Let's get started

Content Creation

You’ve got the ideas, now you need the content. That’s where I come in. I take those beautiful creative concepts and turn them into short-form videos, carousels, thoughtful articles, or campaigns that connect with your audience. With a plan and creative execution, you’ll have content that feels intentional, cohesive, and brand-aligned. And you’ll finally be posting consistently without any of the stress.

- Branded content for social platforms (Instagram, LinkedIn, TikTok, etc.)
- Blog posts and digital articles
- Carousel + short-form video concepts
- Email newsletters or nurture sequences
- Campaign-specific content (launches, events, promotions)
- Long-form thought leadership pieces
This is an example of what it would look like to work together, and what’s included for content creation:
- Discovery call
- Content calendar or batch plan
- Creation of posts, captions, or concepts tailored to your voice
- Collaborative review + refinements
- Delivery of ready-to-publish content
You’ll have a consistent flow of original content that actually sounds like your brand and connects with your audience. Instead of scrambling for ideas, you’ll walk away with a polished library of posts, articles, or emails that feel strategic, cohesive, and engaging. Content you’ll be proud to share.

Let's get started

A woman with blonde wavy hair wearing a black hat and orange sweater sits on a green sofa in a bright, modern cafe, reading a magazine.

Strategy to Scale Package

For established brands ready for a full creative partnership, from strategy to content to growth.

Refine your vision, expand your reach, and build a cohesive content ecosystem across every platform. From creative direction and campaign planning to analytics and optimization, I’ll act as your strategic partner to help bring your brand to life through organic content.

- Multi-channel strategy (social, email, blog if applicable)
- Specific campaign planning and production (ie. Black Friday, Holiday Sales)
- Monthly content planning + ideation
- 20 posts/month (captions, planning, scheduling)
- Coordination with your design/photo/video team
- Engagement + community management
- Monthly analytics + strategic insights
- Starts at $5,000 CAD monthly
- 6-month minimum commitment
- 60 hours of my dedicated time per month for strategic direction and hands-on support
- A unified brand presence across every touchpoint
- A trusted creative partner to handle strategy, content, and consistency, so you can focus on growing your business

Ready to start?

Content Production

*Tailored for agencies or brands with high asset output

Think of me as your behind-the-scenes creative lead. Whether it’s for a launch, an editorial series, or ongoing brand visuals, I’ll create the creative brief, coordinate with your designer, photographer, videographer, or team (or source them for you!) and make sure the final assets are polished, on-brand, and ready to publish.

- Creative direction and concepting
- Content briefs for your team or collaborators
- Asset review and refinement
- Final delivery of social, web, or campaign content
- Coordination with your photographer, designer, or agency
- Client-facing support if needed
This is an example of what it would look like to work together, and what’s included for content production:
- Kickoff call
- Creative brief
- Production support
- Feedback and revisions to the team
- Final asset review and delivery
- Optional: client-facing support and check-in calls
A library of on-brand, high-quality content that feels intentional, not rushed. Whether it's for a big launch or a seasonal refresh, you’ll finally have visuals and messaging that work together and support your brand in the wild. It’ll look good, sound good, and take the pressure off your plate.

Ready to start?

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Creative Copywriting

So, you need words, but not just any words. You want copy that sounds like you on your best day: clear, confident, maybe a little clever. You want to tell your story in a way that matters. A homepage that hooks them. A case study that sparks action. Emails people actually want to open. That’s the kind of copy we all want—creative, strategic, and rooted in what makes your brand worth paying attention to.

- Website copy (Home, About, Services, etc.)
- Editorial writing and interviews
- One-time or ongoing blog series
- Email campaigns and newsletters
- Packaging and ad copy
- Case studies and guides
This is an example of what it would look like to work together, and what’s included for copywriting.
- Discovery call
- Brand voice audit
- Audience deep dive
- First draft
- Round of revisions
- Polished final version
Clean, compelling copy that sounds like you. You’ll walk away with messaging that’s clear, emotionally resonant, and built to connect. Whether you’re trying to sell, educate, or inspire, your words will finally do their job (without the rewrite spiral).

Let's get creative

Frequently Asked Questions

I partner with lifestyle & consumer brands, small businesses, creative entrepreneurs, and organizations looking for thoughtful social media strategy and content. If you value creativity, collaboration, and storytelling, we’ll be a good fit.
Both. Some clients hire me for a one-time strategy or campaign, while others work with me on a monthly basis for ongoing content and support.

Most projects are quoted as flat-rate packages tailored to your needs. Ongoing content support is available on retainer. I’ll always provide a clear proposal before we begin working together.
Strategy and content creation are long-term investments. While you may see engagement or reach improve within weeks, real growth usually happens over several months of consistent, quality content.

Want to dive in deeper?

Learn more about my process

Start by booking a discovery call. We’ll chat about your goals, challenges, and what kind of support will make the biggest impact. From there, I’ll create a proposal tailored to you.
As involved as you’d like. Some clients prefer a hands-off approach, while others like to collaborate closely. Either way, I’ll keep things organized and make sure you feel supported and informed.

Frequently Asked Questions

I partner with lifestyle & consumer brands, small businesses, creative entrepreneurs, and organizations looking for thoughtful social media strategy and content. If you value creativity, collaboration, and storytelling, we’ll be a good fit.
Both. Some clients hire me for a one-time strategy or campaign, while others work with me on a monthly basis for ongoing content and support.
Most projects are quoted as flat-rate packages tailored to your needs. Ongoing content support is available on retainer. I’ll always provide a clear proposal before we begin working together.
Strategy and content creation are long-term investments. While you may see engagement or reach improve within weeks, real growth usually happens over several months of consistent, quality content.
Start by booking a discovery call. We’ll chat about your goals, challenges, and what kind of support will make the biggest impact. From there, I’ll create a proposal tailored to you.
As involved as you’d like. Some clients prefer a hands-off approach, while others like to collaborate closely. Either way, I’ll keep things organized and make sure you feel supported and informed.