A young woman with blonde hair, wearing a black wide-brimmed hat, an orange ribbed sweater, and blue jeans, sitting on a green sofa in a modern, well-lit cafe, reading a magazine.
A young woman with blonde hair, wearing a black wide-brimmed hat, an orange ribbed sweater, and blue jeans, sitting on a green sofa in a modern, well-lit cafe, reading a magazine.

Every brand is different, but clarity makes collaboration simple. Here’s a look at how I work, so you know exactly what to expect when we team up.

See my process

intentional storytelling

I don’t believe in content for content’s sake. Every piece I create for a client or partner starts with strategy: your goals, your audience, and your voice. From there, we shape stories that stand out and make an impact.

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 The process

Working Together

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Discovery

We start with a conversation and a deep dive into your brand. Through a discovery call and tailored questionnaires, I get to know your goals, audience, and unique voice. This step ensures that everything we create is grounded in who you are and where you want to go.

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Strategy

Next, I craft a clear roadmap designed around your objectives. This could include a social media strategy, a content calendar, or campaign direction. Strategy is the backbone of the process—making sure your content isn’t just pretty, but purposeful.

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Create

Here’s where ideas come to life. I develop posts, videos, captions, blog articles, or campaigns that feel authentic to your brand. Every piece is designed to connect with your audience, reflect your voice, and keep your goals front and center.

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Refine

Collaboration is key. You’ll review the first draft of content, provide feedback, and together we’ll polish until everything feels aligned. I include revision rounds so you can feel confident and supported without the stress of endless back-and-forth.

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Launch

With your approval, the final content is delivered and ready to share. Depending on your package, I can also help manage posting or work alongside your team to roll things out smoothly.

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Thrive

The best content is part of a bigger picture. This final step is about helping you grow and sustain momentum—whether that’s tracking results, refining your strategy over time, or setting you up with systems to keep thriving long after our project ends.

Inquire now

Featured Work

Laptop displaying a black-and-white advertisement for THE ANTE with a person jumping in mid-air, dressed casually, on a textured beige surface with a neutral background.
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View full Portfolio
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“Chelle was a dream to work with. She was quick, creative, and sharp—an absolute pro. She picked up our voice with ease, brought a steady stream of thoughtful, well-executed ideas, and always stayed one step ahead.”

— Annie Brandner
Editor in Chief, InHabit Magazine 

 Frequently Asked Questions

  • Just a little time upfront! I’ll send a short questionnaire and we’ll hop on a discovery call so I can learn about your goals, voice, and audience. After that, I handle the heavy lifting.

  • Most projects run 3–6 weeks depending on scope. Ongoing retainers start at three months, so we can create, refine, and see results together over time.

  • Collaboration is built into the process. I include at least one full round of revisions (sometimes more, depending on the package) to make sure the final content feels aligned with your brand.

  • Yes—if you’d like. Some clients prefer to handle posting themselves, while others ask me to manage scheduling and publishing. This can be built into your package.

  • That’s normal! Our discovery process helps clarify your goals and shape the right package. You don’t have to have it all figured out before we start—that’s what I’m here for.

  • Yes, of course. You can book strategy on its own, or combine it with creation and production for a more comprehensive package.

Inquire now

 Frequently Asked Questions

  • Just a little time upfront! I’ll send a short questionnaire and we’ll hop on a discovery call so I can learn about your goals, voice, and audience. After that, I handle the heavy lifting.

  • Most projects run 3–6 weeks depending on scope. Ongoing retainers start at three months, so we can create, refine, and see results together over time.

  • Collaboration is built into the process. I include at least one full round of revisions (sometimes more, depending on the package) to make sure the final content feels aligned with your brand.

  • Yes—if you’d like. Some clients prefer to handle posting themselves, while others ask me to manage scheduling and publishing. This can be built into your package.

  • That’s normal! Our discovery process helps clarify your goals and shape the right package. You don’t have to have it all figured out before we start—that’s what I’m here for.

  • Yes, of course. You can book strategy on its own, or combine it with creation and production for a more comprehensive package.

Inquire now