Studio Haines Interiors
website copywriting
An interior design studio rooted in balance, warmth, and ease, brought to life through calming, intentional copy that feels like walking into your dream space.
Studio Haines Interiors is a Vancouver-based design studio founded by Amanda Haines. With a style that blends clean lines, natural textures, and modern simplicity, Amanda creates spaces that feel calm, effortless, and deeply personal. Her approach helps find balance between beauty and function, warmth and clarity, inspiration and ease.
About The Project
Making room for balance in the home, and in life.
When Amanda Haines launched her namesake interior design studio, she came to me to help define her voice and write the full copy for her website from the ground up. Her style? Elevated but relaxed. Intentional but unpretentious. Inspired by the clean lines of modern design and the soft beauty of the West Coast.
Our work together included brand messaging, tagline development, and website copywriting across six pages. We grounded everything in her core philosophy: a well-designed home should reflect your personality, your values, and your need for balance — especially when life outside those walls gets a little chaotic.
“It’s time to leave the day behind you, and let your mind be free at home.”
“Working with Chelle was a dream. I was so nervous about hiring a copywriter to capture my brand messaging, but Chelle put me at ease right away. She is an incredible listener and made every effort to bring my brand to life in an authentic way. I couldn’t be happier with the work she performed for Studio Haines Interiors, and I can’t wait to work with her again!”
— Amanda Haines
Founder & Principal Designer
Writing the Brand
Your home should be a place that supports who you are and how you want to live.
Amanda’s vision was crystal clear: she wanted every word to feel like her. Grounded, calm, thoughtful, and just a little playful. The tone had to feel welcoming — not like a brand speaking at you, but like a designer sitting beside you, helping you imagine what’s possible.
We worked collaboratively, starting with a discovery session to uncover her design pillars, dream clients, and brand essence. I distilled those insights into key messaging and a tone of voice that carried through every page.
One of our proudest lines? Her brand tagline: Make room for balance. Elegant, intentional, and perfectly her.
