InHabit Magazine
social media strategy and
content creation
Supporting the launch of InHabit Magazine and bringing its mission to life on social media through strategy and content that felt as intentional as the magazine itself.

InHabit Magazine is a beautifully curated digital publication created for readers navigating midlife and beyond. As the first of its kind to intentionally focus on this stage of life, the magazine offers thoughtful essays, intimate interviews, and deep insights across topics like health, relationships, spirituality, and personal growth.
About The Project
Fully and courageously inhabiting life’s second half.
InHabit Life and InHabit Magazine was built for a deeply underrepresented audience: those in their 40s, 50s, and 60s who are embracing the second half of life with curiosity, courage, and compassion. Every issue features stories from writers who are living the experiences they write about. That realness mattered. The content wasn’t aspirational fluff — it was rooted in lived wisdom and self-inquiry. That’s what made translating it to social media so special: every post was grounded in truth.
From the very beginning, I worked closely with the InHabit team to develop a full custom social media strategy and content plan. We outlined goals, clarified our audience, built out key messaging and content pillars, and created a 3-month calendar ahead of launch. Once the strategy was approved, I created and published every piece of social content for six months.
Growing the Community
You don’t always need the most people. Sometimes just the right people.
Since I wasn’t the target audience myself, I took great care to listen, observe, and channel the InHabit voice. I wanted the copy to feel like a conversation with a good friend: gentle, wise, and welcoming. The visual direction was equally thoughtful. I let the magazine’s design aesthetic guide the content with soft textures, warm neutrals, and editorial moments that didn’t feel overworked or generic. Together, the words and visuals made space for quiet reflection, curiosity, and connection.
In six months, we grew InHabit’s audience from zero to 1,500+ engaged followers across platforms, with steady growth in email subscribers and click-throughs to the magazine. More than numbers, we cultivated the right audience — people who felt seen, heard, and inspired to share the content with their own communities.
“Chelle was a dream to work with. She was quick, creative, and sharp—an absolute pro. She picked up our voice with ease, brought a steady stream of thoughtful, well-executed ideas, and always stayed one step ahead. Her posts were beautifully crafted, and she was always responsive and reliable.”
Annie Brandner, Editor in Chief
InHabit Magazine
The Launch
In conversation with the lovely Evangeline Lilly.
When it came time to launch the very first issue of InHabit Magazine, we led with a feature interview that captured the soul of the brand: a heartfelt conversation with actor and author Evangeline Lilly. Known for her roles in Lost, The Hobbit, and Ant-Man & The Wasp, Evangeline opened up about life in her forties, her spiritual evolution, and her creative pivot away from acting. It was the perfect story to set the tone for InHabit’s mission: embracing change, purpose, and new beginnings in midlife.
To support the launch, I crafted a set of social media assets to promote the feature across Instagram and LinkedIn, connecting directly with Evangeline to gain approval and coordinate a collaborative post on Instagram. The shared post drove significant referral traffic and attracted new followers aligned with our vision — curious, open-minded individuals ready to inhabit their next chapter.