Tumbler Ridge & Dawson Creek Tourism Guide
copywriting for junction consulting
Creating a bold and beautifully designed travel companion for road-trippers, hikers, and
nature-lovers looking to find their way north.
Towering waterfalls, ancient dinosaur tracks, and a trail network that rivals any national park. The Peace Region of Northern BC is wild, awe-inspiring, and deeply underrated. In Tumbler Ridge and Dawson Creek, you’ll find a place where frontier spirit meets untamed nature, and the road ahead promises something remarkable around every bend.
About The Project
When the North calls, you definitely answer.
Junction Media hired me to write the entire travel guidebook for two Northern BC destinations — Tumbler Ridge and Dawson Creek — a bold, adventure-forward resource for visitors exploring the Peace Region. My job was to inspire road-trippers and nature-lovers with immersive storytelling, clear visitor information, and a unified narrative that painted both towns as must-visit stops on a journey north.
The final piece? The Adventure Seekers Guide to Tumbler Ridge & Dawson Creek, a rich, photo-forward publication designed to showcase the wild landscapes, historic landmarks, waterfalls, hikes, and hidden gems that make this region worth the drive.
Exploring the North
Remember to pack your sense of adventure.
Tumbler Ridge and Dawson Creek may be remote, but they’re bursting with character, wonder, and geological marvels. With that in mind, I aimed to create a guide that:
Told a cohesive story about the region’s history, landscape, and modern charm
Showcased Tumbler Ridge’s rugged trails, waterfalls, and dinosaur discoveries
Captured Dawson Creek’s mix of culture, hospitality, and Alaska Highway lore
Made it easy for readers to dream, plan, and pack their bags
This project required distilling a lot of information into something streamlined, exciting, and easy to follow. We wanted to craft each section to match the voice and tone we envisioned: adventurous, accessible, and awe-inspiring — like a National Geographic-style invitation to explore.
